KIDS-FAIR

ADVERTISING CAMPAIGN

A key factor in success of KidsFASHION’2010 is a well thought-out promotion strategy getting the highest advertising index values in Russia and abroad. The idea of the advertising campaign is based on the target market research data and encompasses the following:

    Wide involvement of the target audience
     Advertising in leading specialized media
    Direct marketing
    On-line invitations for professionals
    Internet promotion of the event via exhibition websites and intra-industry websites
    Publication of reviews and press releases in specialized magazines
    Advertising in catalogues of the most renowned foreign trade fairs, manufacturers and suppliers’ product guides
    Outdoor advertising along the city’s busies highways

– Active cooperation with professional journals Kids Report, FASHION Report, Shoes Report and other professional editions, and also cooperation with leading Internet-portals, shining actual problems of branch;

– Use of resources for the notification of the forthcoming exhibition to a base of subscribers of the journals Kids Report, FASHION Report and Shoes Report.

– Active presentations and distribution of brochures for KIDS FASHION at European and world exhibitions;

– Direct address dispatch of invitation cards to experts of the industry, including clients of the participating companies. It allows buyers interested in visiting the exhibition time to plan their visit in advance.